Creative Copywriting for the Technology Industry
Growing Businesses - One Word at a Time.
Increase Conversion Rates
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Generate More Leads
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Improve SEO
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Build Your Brand
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Increase Conversion Rates • Generate More Leads • Improve SEO • Build Your Brand •
Welcome to the Studio
You’re here because you’re an artist of your craft – technology. Your startup will cement your legacy and change the world by:
💻 Advancing technology
🤯 Expanding mindsets
💼 Creating new jobs
💲 Growing our global economy
🎨Influencing society and culture
💡 Inspiring innovation and research
All you need to do is to tell your story to the right people, in the right way, and with the right copy. A story that speaks to your ideal customers in a way they understand.
The only problem – you need help getting there.
Hello, I’m Nicole.
There’s nothing I’m more passionate about than helping people ignite that lightbulb moment with creative storytelling – when complexity turns into understanding. A moment of enlightenment.
💡 Inspiration.
Like your customers, I too was overwhelmed with complex, technical jargon when I entered the tech industry in 2011. But when you’re marketing technology, you don’t have the luxury of not asking questions.
I learned to embrace my curiosity and got my M.S. in Scientific and Technical Communication degree.
Your business may very well change the world of your customers. But if they don’t understand your business, your content won’t translate. You need copy that turns the lightbulb on before people will buy the idea.
Let me help you create content that resonates.
“Nicole is a rock star communicator! She does an amazing job thinking through the messaging and audiences & channels and outcomes to develop a robust communications plan — and then executes on it to perfection.”
- Kristi Grgeta, Client Experience Communications Leader at RSM US LLP
You’re Running out of Steam
You’re drowning in the day-to-day work that comes with running a business. You have all these content ideas — or maybe you don’t know where to start — but not enough time to execute on them because you’re too busy worrying about:
Fear of Failing
Did you know Thomas Edison failed 1,000 times before perfecting the electric light bulb?
Sometimes it takes a few failed attempts to realize you need to hire a marketing expert. Stop worrying about your conversion rates, SEO, and building your lead list.
And start trusting the experts to do it for you.
Speed to Market
The only thing constant about the tech industry is that things are constantly changing.
There are always better and more efficient tools, newer insights and ideas, and more competition every day. This creates a lot of pressure to move quickly with your business.
Hiring a creative copywriter will reduce your time worrying about your marketing strategy and increase your speed to market.
Burning Out
There are only so many hours in a day and you just don’t have the time to do everything yourself.
I get it, your business is your brainchild. You’re afraid to loosen the reins and give up control, but you can’t be the expert in everything.
Not everyone is a writer and that’s okay! Writing is my job. When you trust the experts you will get time back in your day to focus on growing your business and breathe easier knowing your business is in good hands.
You’re ready to grow your business
You need creative copy that meets your customers where they’re at …
…website copy, social media ads, email sequences, blog posts, and white papers that educate and guide while sparking curiosity and inspiring your ideal customers into action.
You’re looking for a creative copywriter
Someone who understands your business —but more importantly who understands your customers.
Someone with a growth mindset who can translate technical content into digestible, easy-to-understand information.
Someone who can manage your content strategy, so you can get time back in your day to focus on building your legacy.
This is where I come in.
Branding that articulates your vision and values
Content strategy to grow your business and reputation as an industry leader
Copywriting that turns browsers into buyers and nurtures leads
Editing so your copy is flawless and ready-to-publish
Formatting that attracts readers who skim
Royalty-free photography (if needed)
Search Engine Optimization (SEO) to make it easy for customers to find you
When You Work With Me, You Get
“Nicole is a strategic communicator and skilled writer/editor. She brings organization and structure but not at the expense of creativity and flexibility. With Nicole, there's no drama — just outstanding work and results.”
- Dan Deul, Corporate Communications Manager at RSM US LLP
Portfolio
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Acceleration Center Launch Copy
A detailed launch plan will make all the difference between the success or failure of your new service offering.
For this financial services firm, I created a content strategy to launch their new Acceleration Center for Innovation service, including: landing page copy, email sequencing, video scripts, and video editing.
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New Business Website Launch
First impressions are everything. When someone visits your website you only have 5 seconds to make a good impression before they move on.
For this home organization small business, I wrote original copy for their entire website to resonate with clients by leading with empathy and addressing the challenges of implementing a organization system.
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Women in Tech - Article Series
Addressing the gender gap in a real way, with real people is the key to making a real difference.
For this financial institution, I interviewed top female leaders in their technology organization. Combined with industry research, I created a 3-part article series on how they’re making a difference in empowering women in tech.
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Event Advertisement
80% of marketers believe event marketing is the single-most successful marketing channel (Marketing91). But you need creative copy that makes your event stand out, if you want to increase attendance.
For this senior living business, I wrote creative ad copy for their spring open house event, which was used for social media and as a printed ad.
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Social Media Ad
Meet people where they’re at — social media. Post creative, compelling social media posts to promote your business and connect with buyers.
For this apartment complex, I wrote a series of ads to promote apartments for sale as well as community events.
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Annual Report Copy
Annual reports are crucial in providing insight into activities and financial positioning to shareholders for the year …
… Sounds dull, but it doesn’t have to be. Annual reports are a great storytelling opportunity to market your business!
For this financial services firm, I conducted interviews and created annual report copy for their innovation services. I also provided design direction.
Services
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White Papers & Guides
91% of IT buyers find white papers to be the second-most effective type of content in the buying process (TechTarget) .
White papers and guides allow you to educate and guide customers through thoroughly researched thought leadership.
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Website & Sales Copy
You only have 5 seconds to make a good first impression on your website before browsers move on.
Make it count by piquing curiosity with engaging headlines and content that captures the attention of customers at first glance.
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Video Scripts
Did you know that using videos on your landing page can improve your conversion rate by 86% (TechJury)?
Create consumable 1 to 3-minute videos that resonate with customers to nurture relationships with leads and inspire them to act now.
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Ebooks & Opt-ins
Ebooks are a great way to introduce specific issues or challenges in more detail earlier on in the buying process. Providing genuinely helpful content helps build trust and rapport with leads and establishes you as an industry expert.
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SEO-Optimized Blogs
🔎 Build audiences organically and increase SEO ranking for your entire website
💲 Inspire action, so you can earn sales, email sign-ups, and engagement
⏳ Save money by needing fewer paid ads - blogs continue to deliver value over time
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Product & Service Descriptions
The ultimate deciding factor before customers click BUY.
Accurate, punchy descriptions that resonate with your ideal customers are essential in making your products and services stand out.
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Email Sequences
Personalized emails deepen relationships and build trust to create loyal customers.
By building a connection, you’ll increase your conversion rates.
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Social Media Ads
People spend an average of 2.5 hours on social media single every day (SproutSocial).
That’s a lot of potential marketing to get your business in front of customers, meeting them where they’re at.
Have something else in mind?
No problem. Schedule a call and let’s strategize together.
3 Simple Steps to Working With Me
Schedule a FREE 15-minute discovery call
Receive a proposal tailored to your specific needs
Sign a contract and pay an invoice of an upfront 50% deposit to secure your spot with me
Not Ready to Schedule a Consult?
Send a message to get any additional questions answered before booking a discovery call.
FAQs
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Copywriters are professional writers and marketing experts. Using creativity, emotional writing techniques, and sales strategy copywriters persuade readers to act — buy now, subscribe, download guide … Any action customers must make to build a trusting relationship with a business.
An expert copywriter will know how to relate to targeted customers, build an effective sales funnel, and provide advice on best marketing strategies to grow your business.
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The purpose of copywriting is to sell something or take an action. This action could be purchasing a product or service, subscribing to a newsletter or blog, or even downloading a free guide.
Content writing is designed to create awareness, educate, or inform readers.
By hiring a copywriter, you’re ensuring that every piece of content a lead or customer engages with is persuasive and inspiring action — getting them closer to making a purchase.
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Hiring a creative copywriter saves you time, so you can focus on what matters.
An expert copywriter writes content that speaks to your ideal customers to build brand recognition, makes it easier for customers to find you with improved SEO, and increases your conversion rates — turning browsers into buyers.
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Once you’ve had your initial discovery call, signed your contract, and paid an upfront 50% deposit to begin working together — the real work begins.
We’ll communicate about projects through email, so that I can collect any background information needed before I begin writing. We’ll also establish clear timelines and deadlines.
Once I’ve completed your first drafts, I’ll email you a link to a Google Document. You’ll review first drafts in the Google Doc and make any edits and comments directly in the document.
When you receive your first drafts, you’ll also receive an invoice to pay your remaining balance in full at this time.
Once you’ve reviewed the first draft, you’ll send an email letting me know that you’ve finished commenting in the Google Doc. I’ll then edit and send you another link to a Google Doc with your final copy. Note that all final copy will be formatted, professionally edited, and ready to publish.
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An expert copywriter works with you to identify the best keyword phrases for your business. Then they help build keyword phrases into your marketing strategy and content plan.
They’ll then use these keyword phrases strategically in your copy and track their success using SEO tools like Google Analytics and Ubersuggest.
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