UGC is a personal way to connect with social media users that are already engaged.

Invite customers to be part of the conversation. Respond to comments, tag people in social posts, or highlight a customer review.

Engaging in UGC shows you care and builds a stronger bond for customers with your brand. Plus, people always appreciate shout outs and recognition.

See example.

Humor (and memes) help break the ice by making your business relatable and likeable.

Can you find the humor in your work?

Think of common pain points in your industry and put yourself in the shoes of your customer to find the funny.

For inspiration, check out Meme Generator.

See examples:

• GE

• Innocent

Build credibility and trust by sharing your best tips and tricks.

To get your creative juices flowing…

• What questions do you keep hearing from customers?

• What’ve you learned in your industry that your customers would benefit from knowing?

• ‘How To’ guides are always popular

See example.

Similar to #ThrowbackThursday or #SundayFunday, try creating your own branded series. This will establish brand recognition for your business — and make content planning so much easier.

Some series ideas:

• Education on a specific topic

• Q&A with customers

• Interviews with special guest industry experts outside of your company

See example.

Everyone loves a good story! Case studies are a great way to show — not tell — potential customers how your business is the answer to solving their problems.

Use storytelling to show the unique situation your business helped solve for your loyal customers.

For social posts, pick the best customer quote and highlight this in the main picture or at the beginning of your social post content.

See example.

Reels are all the rage. Who doesn’t love watching funny videos that are synchronized to music we all know and love?

BUT, everyone is doing it. Be unique to make your business stand out — create reels on social with original audio content.

Brainstorm a few entertaining and educational skits for your business. OR, if this seems like a lot of work, simply record yourself or a subject matter expert answering questions from customers.

See example.

Tease the launch of a new product or service by providing just enough information to pique interest.

Highlight the benefits of your product or service with a simple overview video. For better engagement, add a survey to get customers’ thoughts on your product or service.

When people feel their voice matters, they develop a deeper connection to your business… AND are more willing to make a purchase.

See example.

Get that competitive adrenaline pumping by launching a contest.

Contests are a win-win! Participants get the chance to win a giveaway …while also becoming more familiar with your brand —creating a warm lead for your business.

Don’t forget to include an awesome giveaway that helps sell your business, such as branded swag, a free product, or trial service.

See examples:

• B&M Stores

• Newlook