6 Simple Steps to Creating a Successful Single-Page Website
Publishing Your Single-Page Website and #FeelingBoss
Creating your website is the ultimate pinnacle of success.
Whether it …
💼Promotes your business
📃 Displays your resume for interviewing
💻Establishes you as an expert through blogging
Whatever the purpose, your website lets everyone know that you’re a professional. And you mean business!
But creating a website can be overwhelming. There are so many decisions to make, and you can spend hours — if not days or even weeks — hunched over your computer or browsing your phone considering…
Which Website Builder is Best?
Making a website from scratch is intimidating. You don’t know html or how to code!
Good news — you don’t have to be a computer programmer to create a website. There are tons of great website builder platforms with code-free options and built-in tools to help simplify the process.
Some popular code-free website platforms include:
Wix is great for beginners — it’s free, user-friendly, and has over 500 templates to choose from, but doesn’t include tracking or analytics in the free version
Squarespace has more bells and whistles with features like tracking and metrics, scheduling, inventory management, and unlimited storage — but you pay for these features at $16/month for the basic plan
WordPress powers 43.2% of all websites in the world — it’s a great middle ground costing you only $1/month for the first year with features like faster loading speeds, being customizable, and security for your site, but it isn’t as user-friendly and has a steep learning curve, ultimately taking more time to build your website (HubSpot)
How To Design Your Website
The design of your website makes a big difference on …
Making that online sale
Getting that new job
Adding subscribers to your email list or newsletter
Your website design can make the difference between looking like you’re in the major leagues… or the minor leagues. 🏏
Your layout, font, and even color choice shows customers if your website is credible and trustworthy.
Did you know that your website design has a 75% influence on a website’s credibility and 94% of users will leave a low-quality looking website at first glance? (Zippia)
This is why it’s important to pick a website builder and design that is high-quality and speaks to your credibility.
Now, after all that it’s finally time to create your website.
But creating a website takes up a chunk of time — time you just don’t have. You’ve already spent hours researching the best tools and templates. The last thing you want to worry about is creating content for multiple pages on your site.
Make your life simpler — create a successful single-page website. Not only does it take less time, but it provides a better user experience too.
Here’s why.
Why Use a Single-Page Website?
The #1 advantage to creating a single-page website is to provide a better user experience for potential customers.
How? Because single-page websites generally load faster and are more mobile-friendly.
Like 🐠goldfish, people have short attention spans. The longer your website takes to load, the more time people have to click out of your website and look elsewhere.
And what slows down your website loading time? Having multiple pages that need to load for your site.
Website speed is so important that Google uses speed in its algorithm to rank pages. Single-page websites generally have a faster load time since there is less to load.
Faster Website = Better SEO Ranking
Your website should load in 2 seconds or less. Check out these free tools to help analyze your loading speed:
Did you know 92.3% of internet users use their mobile phones to access the web? (Exploding Topics)
In today’s day and age, it’s essential to have a website that converts to mobile seamlessly. If people don’t have a good mobile experience, they won’t visit your website again.
Another benefit to single-page websites — you have more control. By using a long-scrolling design, you’re able to control the user experience through the order in which people view your content and various features of your website.
Now that you’ve decided on your website builder platform, your design, and to go with a single-page format, you’re ready to finally start creating your website.
Follow these 6 simple steps to discover the characteristics of good websites and create a successful single-page website.
Step 1: Stand Out with Quality Content
👑 “Content is king.” — Bill Gates
There’s a reason this quote is so popular — it’s true. But what exactly is quality content?
Speaking To Your Ideal Audience
Quality content that speaks directly to the pain points and dreams of your ideal audience is everything.
Your ideal audience can be anyone you want, including:
Customers you want to purchase your products or services
Potential employers you want to impress with your skills and experience
Followers and influencers you want to educate and inspire
The better you understand your ideal audience, the better you’re able to write quality content that resonates with your audience.
Incorporating SEO into Your Content Strategy
Having quality content on your website will increase your SEO. This means your ideal audience will be able to find your website that much easier.
Although no one knows the exact algorithm to calculate SEO, here are a few helpful tools to brainstorm keywords and help rank your website:
A helpful tip — aim for 1,000 to 2,000 words on your website to maximize your SEO ranking.
Refreshing Your Content
Once you have quality content on your website, keep it that way. Review your content frequently to make sure it isn’t outdated. Adding blogs or fresh new content is a great way to continue building your SEO strategy too.
Outsourcing Your Content
Creating quality content can be a lot of work. Can’t ChatGPT just write your content for you? Short answer — no. Not without heavy editing. And a lot of fact-checking.
ChatGPT is a great content tool for creating outlines and audience analysis, but you can’t rely solely on an AI chatbot to replace writers and produce quality content for your entire website.
Do yourself a favor and hire a creative copywriter. Hiring an expert will save you time and help your website rank faster with SEO-optimized copy.
Step 2: Create Enticing Headlines
Having interesting headlines is just as important as having quality content. Headlines are the first thing — if not the only thing — people see when visiting a website. They need to capture and enthrall audiences.
“On average, 5x as many people read the headline as read the body copy. When you’ve written your headline, you’ve spent eighty cents out of your dollar.” — David Ogilvy
Some things to consider when writing your headline:
Type of headline
Word balance
Tone
Character and word count
Reading grade level
Draft a few headlines and then try a free headline analyzer, like Coschedule to rate your headline.
Step 3: Have a Clear Call to Action
You wouldn’t believe the number of websites that don’t include the most important thing you want to tell your audience — the call to action. Your website is one area when being subtle doesn’t pay off.
People aren’t mind readers. They appreciate an obnoxiously obvious next step.
‘Buy Now’
‘Schedule a Consult’
‘Subscribe to Our Newsletter’
‘Hire Me!’
Whatever action you want your audience to take, make it clear and repeat it several times on your single-page website. Add your call to action above the fold, so that it’s clearly visible when people first visit your website.
Step 4: Make Your Offer Visible Above the Fold
Some visitors will never make it passed the fold of your website. It’s important to not only have an enticing headline and clear call to action above the fold, but also show what you’re offering to your audience.
Ask yourself — What does my audience need to hear to keep them on my website?
Think of your offer as the subtitle that describes your main headline.
Let’s look at The Copywriter’s Studio website as an example.
“Creative Copywriting for the Technology Industry” is the main headline. “Growing Businesses — One Word at a Time” is the offer.
And speaking of above the fold, consider adding a video background as the main image.
Websites switching to a video background have seen a 138% improvement in conversion rate.
Step 5: Use Images of Success
Have you ever tried frowning while talking to someone whose smiling? It’s hard. This is because we mirror what we see. Similarly, when we look at images, we feel a certain way based on what the image conveys.
Add images of success to your website to project the feeling of success onto your audience.
People smiling. Overcoming obstacles. Dreams. Anything your audience associates with success.
And of course, make sure to use original images you or your business have taken. Or add royalty-free images.
“85% of customers trust online reviews as much as personal recommendations.” (TechJury)
Think about the last time you made an online purchase. What was the first thing you looked at? The reviews. And not just the five-start reviews, but the one-star reviews too.
People trust people. Let your customers, colleagues, or past employers speak for you to build your credibility.
Now Get To It!
There you have it — the characteristics of good websites and 6 simple steps with helpful tips and tricks to make your single-page website a success.
Thanks for reading ❤
