Have You Used AI To Boost Your Marketing Efforts Yet?
Generative AI has taken the world by storm 🌪️. ChatGPT, Bard, Jasper… people can’t stop talking about these AI tools, and here’s why.
Because generative AI is genuinely life-changing.
According to a 2023 McKinsey & Company report, generative AI will increase marketing productivity by 5% to 15%.
What could you achieve by freeing up hours in your workday? If you didn’t have to rack your brain on topics for your content calendar? If you could get a head start on your next blog by generating an outline? If you could create an image or video using content you already have?
Now… what if I told you that you can do this for FREE? 🤑
There are a surprising amount of generative AI tools that are completely free. While some tools only provide free trials.
Incorporating AI into your marketing plans is easy when you know where to start.
5 Free Generative AI Platforms
First things first – finding the right AI platform for you to market your business. By starting with the platforms, you can see what generative AI is capable of… helping to spark ideas 💡 for the types of content you want to create to promote your business.
All the Big Tech companies (and a few startups) are creating their own AI tools. This means there are TONS of options to choose from.
Almost too many.
Before you go down a research rabbit hole, try these 5 free generative AI platforms.
They’re popular 👍. Have positive customer reviews⭐. And create useful marketing content 📝.
7 Ways to Use AI to Market Your Business
Now that you’ve tried a few AI platforms, what are you going to create?
Here are some ideas on ways you can leverage generative AI to save time and promote your business.
Content Generation
The most popular use of generative AI right now – generating new content. If you don’t want to join the 100 million+ people using ChatGPT you’re welcome to try these 33 free AI tools.
Need some help coming up with topics for your content calendar? How to word your next social media post? How about creating an ad to launch your newest product or service?
Here are popular marketing requests generative AI can create:
💸Advertisements
💻Blog articles
✍️Product descriptions
👍Social media posts
PRO TIP: The more detailed your prompt, the better response you’ll receive. For example, don’t type “Write a blog on cybersecurity.” Instead, type “Write a 1,200-word blog on the most popular cybersecurity threats for fintech companies.”
Image and Design Generation
Maybe you have your content covered, but you need help with your graphics. Lucky for you, AI has infiltrated the graphic design space to help optimize your business.
In a Venngage survey last year, 18% of marketers said they spend about 20 hours a week creating visual content… and that autogenerating multiple designs is the biggest workflow they’d like to automate.
AI helps solve both of these issues.
Generative AI graphic design tools can streamline your processes by refining your work and generating new design ideas or alternatives. This removes repetitive manual tasks for your graphic designers. Like removing backgrounds and creating mockup after mockup.
Video Production
In an age where we communicate ‘video first,’ it’s essential to make your video production as seamless as possible. Check out these AI video generators to create personalized videos in your brand voice. Simply add text or images and AI will do the rest!
NOTE: While the following AI video generators are free to try, keep in mind that there’s generally a cost to using them long-term.
Pictory
If you don’t have a lot of experience creating videos, Pictory is for you. This AI tool automatically creates short videos using your long-form content – like blogs or webinars – then captions and summarizes your video. You can also create a shareable highlight reel for social media or a short trailer for your video.
Synthesia
If you have customers in multiple countries and need video content in more than one language, Synthesia is your rock star. This platform generates videos in 120+ languages, accents, and tones of voice. You can create custom AI avatars to represent your brand.
Your own avatar!
With trusted customers like Nike and Google, if you’re considering testing out Synthesia… Just Do It.
HeyGen
HeyGen is free to use 1-minute daily. Like Synthesia, you can create a custom avatar… or you can personalize your avatar a step further with the face swap feature. HeyGen’s helpful tutorials make it easy for first-time video editors to create branded videos to perfection.
Chatbots and Virtual Assistants
☎️Does anyone call customer service to resolve their issues over the phone anymore? No, not really. Chatbots are where it’s at. 🤖
Believe it or not, you can use AI-powered chatbots and virtual assistants on your website and social media platforms to handle customer service for you.
Using deep learning, machine learning, and natural language processing models, these AI assistants understand questions, search for the best answers, and seamlessly improve the customer experience.
Saving you time with instant customer support and addressing inquiries – so you don’t have to lift a finger!
Personalized Recommendations
Let’s imagine that you want to purchase a new office chair. You research the best brands for back support, look through customer reviews, and try to find some good deals. Then you take a break and scroll through social media and BOOM 💥 – an ad for an office chair magically appears.
This is the power of AI.
Like Facebook and TikTok, you too can use generative AI algorithms to create hyper-personalized experiences for potential customers… recommending your products and services as the answer they’ve been searching for.
Marketing that targets your ideal audience, by meeting them where they’re at.
Social Media Automation
Speaking of social media – and where your customers are at – did you know you can use AI to automatically schedule and post to your social accounts?
Using AI algorithms, AI social media management tools analyze trends and user behavior to optimize posting times and generate relevant content, based on the different social media platforms you use.
Check out The 8 best AI tools for social media management in 2023.
Interactive Experiences
Marketing is all about making connections with your customers. Building a loyal client base to create repeat customers, who hopefully refer your business to their friends and family to give you free marketing… that’s the dream anyway!
Connecting with customers today requires you to get personal. With generative AI tools, you can create a personalized experience when people visit your website, through quizzes, and even augmented or virtual reality experiences.
These immersive experiences can help drive more engagement and create memorable interactions with your brand.
The marketing content that generative AI can produce is endless …
… and I’m not just saying that – it truly is! The “generative” in “generative AI” means this technology has the ability to continue learning as people use it. It will provide new and improved data constantly.
Which begs the question…❓
Can ChatGPT Replace Your Marketing Team?
With the AI boom, many technology companies were prematurely excited and cut back on their marketing personnel – about 4,000 lost jobs in May 2023.
But as much as AI evolves, there will still always be a need for humans to review, strategize, and add emotional and persuasive writing techniques to marketing materials.
“Introducing generative AI to marketing functions requires careful consideration. For one thing, mathematical models trained on publicly available data without sufficient safeguards against plagiarism, copyright violations, and branding recognition risks infringing on intellectual property rights… Thus, significant human oversight is required for conceptual and strategic thinking specific to each company’s needs,” (2023 report by McKinsey & Company).
Learn How ChatGPT AI Chatbot Is Bringing Sexy Back to the World of Writing and why marketing professionals should embrace generative AI, rather than fear it.
We’re On The Precipice Of Change
Similar to the invention of the telephone, television, and computers – generative AI is the start of a new way of working. Generative AI will revolutionize the way we promote our businesses and interact with customers… saving valuable time and money for marketers around the world.
“Within a few decades, machine intelligence will surpass human intelligence, leading to The Singularity – technological change so rapid and profound it represents a rupture in the fabric of human history.”
– Ray Kurzweil
Make sure you don’t get left behind.
Thanks for reading ❤
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